WHY DEM NO DEY SEE YOU.
The title of this post should have been WHY YOU DON’T GET TRACTION. It is about what makes people ignore your marketing and your business.
In my last free business session in Abuja, I made a statement that I will repeat here:
PEOPLE DO NOT BUY YOUR PRODUCT OR SERVICE. THEY BUY YOUR ENERGY.
When you go to a RESTAURANT to eat, do you not find yourself spending more and even giving a tip largely because the waiter made you feel like a ROYAL?
When you go to any fair or exhibition, do you notice that the stands you buy from are the stands where the team is so fun to be with or having excitement in the air? In fact, you walk past stands where the peeps are busy starring or just being snobbish and dull irrespective of the fact that they may have what you may need.
PEOPLE ARE PULLED TO YOUR ENERGY; NOT YOUR ITEMS OR PRODUCTS.
In this oversaturated market place, PRODUCTS AND SERVICES HAVE OVERFLOWING OPTIONS.
ENERGY IS UNIQUE & STANDS ALONE.
- Write the names of the 3 most desired persons you admire or know or look up to.
- Ask yourself WHAT MAKES ME LIKE THESE FELLOWS?
You’d see that it is MORE of WHAT THEY DO, HOW THEY DO IT & THE FEELING(S) THEY EVOKE WITHIN YOU.
In the absence of that FEELING, they are as ordinary as any other person who does what they do.
PLEASE STOP BRAGGING ABOUT YOUR SERVICES. It is almost somewhere else. START BRAGGING ABOUT THE ENERGY YOU CREATE AND PROJECT. That is unique to you.
If you don’t sell yourself, who will?